Ok, so this is a cheat day. I got so caught up in Super Bowl weekend that I forgot to write this week’s blogs. Not. I procrastinated because I couldn’t think of anything to write about. So, I will share with you one of my favorite bloggers, Janet Clarey, and how she pulled some research from yet another source (keep reading for the source). Jason Falls picked up the same chart.
I spent quite a bit of time with this chart trying to see where I fit on several different levels, where I wanted to be, and then what I needed to do to get where I wanted to be. More about that later when I figure it all out. Meantime go here or here or directly to the source, Forrester Research’s Social Technographic Ladder , written by Josh Bernoff, co-author of Groundswell, to see what rung of the ladder you stand on. Let me know, OK? Jan
Photo credit: Flickr, Plakshun
Tags: blogs, facebook, social media, twitter
This ladder is a great chart — I understood what each ‘rung’ represented because of the descriptive bulleted points to the right, and it invited me to consider where I was, or rather how much of me was on each rung, and led me to inquire of myself if I wanted to progress up the ladder. I was relieved to find I wasn’t an inactive (phew). I’m about 30% of a spectator — I sometimes listen to podcasts (I know how to download them!), I occasionally read blogs (that’s how I got to be posting here), and I definitely read consumer reviews on amazon. I’m about 10% a joiner — I joined Facebook because a group I belong to only sends invites out that way, and I read thru postings on my homepage about once a week. I’m not a collector, and I’m about 5%of a critic. I’m barely a conversationalist. I’m about 70% a creator — I create and edit my own webpages, and just learned how to use another web editor and am now editing another web site as well. Where do I want to go? I would like to be more of a creator, and and a bit more of a critic and conversationalist… and I’m starting here!